One of the formidable campaign tools that Obama owed his victory from is the internet. He reached out through the online community through different social networking sites and one of them is MySpace.
People are more dependent to the internet than ever. Communication lines are often opening online and they are more affordable. With Obama’s MySpace account, people felt closer to Obama and felt like all their concerns are just a message or click away. The online users of MySpace felt secured that their concerns would now be read by the president itself through MySpace.
According to the management of MySpace, Obama’s contender John McCain also maintained a MySpace account however survey shows that after almost a year of online campaigns and discourse 60% of the million of eligible voters on MySpace prefer Obama.
Why is that so?
Above the platforms and the content, it is important to consider the MySpace layout of Obama’s website. Clad in a simple yet personalized royal blue theme, the custom design of his profile page enticed many as it reflects how Obama means serious business devoid of any glittery graffiti that may indicate that he is only fooling around.
With a professional MySpace designer, Obama was able to put up a user-friendly interface and easy to navigate page in MySpace inviting more and more people to spend a minute or two reading his posts regarding his platforms and considering him each and every time people would drop a comment or two.
Of course, it is not at all praises that are welcomed in Obama’s personal space, it’s custom design also made sure that it appears as neutral and that negative feedbacks are very much available. Also, contrary to John McCain’s page, Obama’s page is devoid of video clips and other widgets that may slow down the opening of the page. It was designed in such a way that people would see what he wanted them to see, before their attention span wears out.
Having a customized MySpace layout proves that it could really go you places and Obama is a striking example of that.
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